It's third-and-three in the first offensive series of Super Bowl LIV and Patrick Mahomes' pass to Damien Williams in the flat falls incomplete.

Even those with a passing interest in the NFL are not too surprised. The Kansas City Chiefs have been slow starters in these playoffs. They spotted the Houston Texans a 24-point lead in the Divisional Round and then trailed the Tennessee Titans by 10 in the AFC Championship Game.

Ethan Cooperson, a senior research analyst for the broadcast support team at Stats Perform, knows the estimated 40 million listeners tuned into Westwood One's play-by-play caller Kevin Harlan and analyst Kurt Warner desire more than just an observation that it takes Mahomes and Co. a while to get going.

On this occasion, Cooperson and the team have trawled the Stats Perform database to recognise a pattern: Kansas City have now gone three-and-out on each of their three opening drives in the playoffs having done so only twice in the regular season, when they were the NFL's best at moving the chains on third down.

It is one example of the type of data nugget that Cooperson, sat next to Harlan and Warner in the upper reaches of Miami's Hard Rock Stadium, writes down on pieces of paper to pass across to the Westwood One commentary duo throughout the 54th edition of the Super Bowl.

"You have to think quickly, think on your feet," Cooperson tells Omnisport before the game.

"You react to those things and figure out what's important, what trend is happening, what record might be broken or what might have happened that hasn't happened in a long time."

This game is a classic example. The aforementioned Kansas City running back Williams - who had fewer than 500 rushing yards in the regular season - ends up being a key part of the Chiefs' 31-20 success over the San Francisco 49ers.

Stats Perform's historical database can quickly identify Williams as the first player in Super Bowl history to have over 100 yards on the ground, a rushing touchdown and a receiving touchdown.

"People want to know, 'Well, how many times has this ever happened?'," Cooperson, who also works alongside the CBS broadcast team of Jim Nantz and Tony Romo, explains.

"People want to go deeper into those historical numbers. It's not enough anymore to be able to say, 'How many times has it happened this year?' We want to know, 'How many times has this ever happened?'"

He adds: "We're trying to look beyond what much of the media already has, digging into the Stats Perform database, the historical database, trying to find interesting trends that the public doesn't know about."

One of Cooperson's favourite recent examples was when running back Derrick Henry became just the fifth player in NFL history to score a touchdown on his birthday, doing so in Tennessee's Wild Card Round win over the New England Patriots.

Cooperson had an inkling that might happen, but it was a case of quick-thinking two weeks later when he worked out Titans tackle Dennis Kelly (321 pounds) was the heaviest man to catch a postseason touchdown in NFL history, a stat which got him a namecheck from Nantz on the air.

"I think back to when I first started doing TV with CBS in 2000 and some of the things that we got on there at that time, that we thought were really interesting and deep... Well, frankly, someone now in fourth grade could get access to some of those numbers," he says.

"So what we thought was great back then is very easy and simple to come by now.

"There's more demand, [we have to] dig deeper, find more stuff that goes deeper into the historical trends."

In the end, a rather mundane game came to life in the final quarter. The Chiefs scored the joint-most points (21) in the fourth quarter of a Super Bowl while becoming the first team in NFL history to overturn 10-point deficits in each of their three playoff wins.

Just like Mahomes and the Chiefs offense, Cooperson has to make adjustments as the game wears on.

"You don't want to get so involved in things that you have prepared or looked up prior to the game," Cooperson admits. 

"You very much want to react to what's happening."

Andy Reid was craving a "double cheeseburger with extra cheese" after ending his long wait for a Super Bowl title as a head coach on Sunday.

His Kansas City Chiefs team beat the San Francisco 49ers 31-20 in Miami's Hard Rock Stadium to capture the franchise's second Super Bowl, and their first in 50 years.

No head coach had won as many games as Reid without winning a Super Bowl title, yet his 222nd victory across the regular season and playoffs finally delivered a ring.

Asked how he planned to celebrate, Reid said: "Well, I joked about it but I'm going to have a double cheeseburger tonight, with extra cheese!

"I'm going to enjoy it with my family and the team, that's what I'm going to do. That's exciting."

The 61-year-old almost certainly secured his place in the Pro Football Hall of Fame with the victory.

Yet Reid, who lost a Super Bowl when head coach of the Philadelphia Eagles, said he was uninterested in what impact the win would have on his legacy.

"You know, I don't care about that, man, I really don't," he insisted.

"This is a pure team sport, I love that part of it, that's why I got in it - I didn't get in it for any other reason than to win games and to win them with great people.

"And so we bust our tail to do that as players and coaches, that's the part that I think needs respect.

"You take care of that and everything else happens and the other stuff? That's not really where my mind goes. It really is the last thing on my mind."

One thing that will be on Reid and his Chiefs players' minds soon will be whether to accept the customary White House invitation for the Super Bowl champions.

In previous years some players and even entire teams have swerved the visit due to their opinion of current White House tenant, US President Donald Trump.

Reid, though, intends to attend if invited.

"I haven't even thought about that. [but] I'll be there," he said.

"They're inviting us, I'll be there. It's quite an honour, I think."

Patrick Mahomes believes his Kansas City Chiefs head coach Andy Reid should be considered one of the greatest tacticians in NFL history after their team's Super Bowl victory.

The Chiefs' 31-20 victory over the San Francisco 49ers in Miami was Reid's 222th across the regular season and playoffs, and it ended his long wait for a Lombardi Trophy as a head coach.

Mahomes, named the game's MVP, was instrumental, rushing for a first-quarter touchdown and then throwing two late scores as the Chiefs overturned a 10-point deficit midway through the fourth quarter.

"I had two goals when I became the starting quarterback for the Kansas City Chiefs," Mahomes explained in his MVP news conference.

"The first goal was to win the Lamar Hunt Trophy [AFC Championship]. I wanted to bring it home, the one that has our founder's name on it. I wanted to bring it to this family and this organisation.

"And the second most important thing was to get coach Reid a Super Bowl trophy. He's one of the greatest coaches of all time.

"I don't think he needed the Lombardi Trophy to prove that. But just to do that, it puts all doubt aside, and he's going to be listed as one of the all-time great coaches in history whenever he wants to be done, which I hope is not any time soon."

Mahomes, who finished with 286 passing yards, two touchdowns and a pair of picks, became the youngest player to ever win the NFL MVP award – which he did last season – and claim a Super Bowl ring.

Given their quarterback is only 24, the Chiefs could dominate the NFL for the foreseeable future in the same way the New England Patriots and Tom Brady have in winning six titles over the past two decades.

"It's pretty amazing, the dynasty or whatever you want to call it the Patriots have had these last 15 or 20 years," Mahomes admitted.

"So for me it's about taking it one year at a time. We came up short last year. We understood how hard of a challenge it was to get to this position again and we found a way to do it.

"We understand next year that when we come back it's going to be the same amount of tenacity and dedication every single day if we want to be here.

"I think we just take it one year at a time, one day at a time and try to put together great years, and then at the end of it all we will have no regrets on where we are at."

San Francisco 49ers quarterback Jimmy Garoppolo rued being unable to produce a game-winning drive in Super Bowl LIV as the Kansas City Chiefs emerged victorious 31-20 in Miami.

The Niners threw away a 10-point lead midway through the fourth quarter, Patrick Mahomes throwing touchdown passes to Travis Kelce and Damien Williams to put the Chiefs ahead.

Garoppolo got the ball back with 2:39 to go on the San Francisco 15 with the Niners four points down, and a touchdown drive would surely have quelled the doubters who believe he is not a franchise quarterback.

However, Garoppolo could only get his team to midfield, missing Emmanuel Sanders on a long-third down throw and then being sacked on fourth down.

Williams ran in another score to put the result to bed and Garoppolo threw a second pick to Kendall Fuller in a game where he finished 20-of-31 passing for 219 yards, one touchdown and two interceptions.

Asked about being unable to deliver a game-winning moment, Garoppolo replied: "Those are the moments you dream of and everything.

"We got rolling on a right note and just couldn't finish it off. 

"It is tough but it's been a hell of a year with these guys. Everything we have been through from the start, it's an incredible story."

Garoppolo was a two-time Super Bowl winner as Tom Brady's backup with the New England Patriots, but this time he was on the losing side as the starter in San Francisco.

"It's tough, I mean, I've never had this feeling before," he said.

"Kind of an unreal feeling."

San Francisco, and their swarming defense, had appeared in control of the contest before Mahomes delivered some fourth-quarter magic.

Tight end George Kittle, who finished with four catches for 36 yards, added: "It's pretty brutal.

"It just honestly sucks. It's not really anything you can wrap your head around. I feel like I wish I had another half to play, but I don't.

"We didn't take advantage of our opportunities. I wish we had another page in the book. We just didn't get it done."

Kansas City Chiefs owner Clark Hunt said "nobody deserves this trophy more than Andy Reid" after the veteran head coach claimed his first Super Bowl title.

After 222 wins and 21 years as a head coach, Reid ended his drought for a Lombardi Trophy following Sunday's come-from-behind 31-20 win over the San Francisco 49ers.

Reid was the winningest coach in the NFL without a Super Bowl ring until the Chiefs overturned a 10-point deficit inside the final seven minutes against the 49ers.

Celebrating Kansas City's first Super Bowl success in 50 years, Hunt hailed Reid – who joined the Chiefs in 2013 after 14 years with the Philadelphia Eagles, where he lost to the New England Patriots in the 2005 showpiece.

"It's a beautiful trophy and I can't think of a better conclusion to the 100th season of the NFL than receiving this trophy," Hunt said during the trophy presentation.

"I'm so happy for our players, coaches and our fans. And especially Andy Reid. Nobody deserves this trophy more than Andy Reid.

"I want to thank the lord for blessing our family with all these incredible people, who helped bring these championship home.

"To the Chiefs kingdom, you guys are world champions once again."

Travis Kelce knew the Kansas City Chiefs were not going to be stopped as the NFL franchise claimed their second Super Bowl title and first in 50 years.

Not since the 1969 season had the Chiefs won the Super Bowl but Kansas City ended that drought on Sunday, hoisting the Lombardi Trophy thanks to a 31-20 win over the San Francisco 49ers.

The Chiefs overturned a 10-point deficit inside the final seven minutes in Miami, where tight end Kelce and Kansas City denied the 49ers a record-equalling sixth championship.

Led by star quarterback and Super Bowl MVP Patrick Mahomes, five-time Pro Bowler Kelce had no doubt in his mind that the Chiefs would reign supreme at Hard Rock Stadium.

"It was a mindset," Kelce told ESPN. "I could look at every guy in the huddle and I knew we all had one goal in mind. I knew we wouldn't be stopped, that is the greatest feeling in the world, knowing you can't be stopped.

"Hopefully we have all these guys coming back next year, because it's exciting."

"They came out and played exactly how we thought they would. A little bit more shell coverage, takes us longer to develop routes," Kelce added.

"But it was Pat Mahomes being Pat Mahomes, staying composed in the pocket, trying to throw a few in there. We have all the faith in the world in him."

Milan poked fun at the Kansas City Chiefs' Super Bowl victory, inspired by star striker Zlatan Ibrahimovic.

The Chiefs clinched their first Super Bowl title in 50 years with a 31-20 comeback victory over the San Francisco 49ers on Sunday.

When Ibrahimovic left the LA Galaxy late last year before agreeing a return to Milan, part of his message on Twitter read: "Now go back to watch baseball."

Inspired by that, the Serie A club congratulated the Chiefs on Twitter and a graphic read: "Now let's go back to watching AC Milan."

Ibrahimovic has scored two goals in five games since returning to Milan, who are eighth in Serie A.

San Francisco 49ers head coach Kyle Shanahan rued a missed opportunity after a 31-20 loss to the Kansas City Chiefs in the Super Bowl on Sunday.

The 49ers looked on track for a record-equalling sixth Super Bowl title as they carried a 20-10 lead into the final seven minutes at Hard Rock Stadium.

But Patrick Mahomes and Damien Williams led a Chiefs comeback as they scored 21 unanswered points to win their first title in 50 years.

A disappointed Shanahan, who was criticised for being too conservative during the loss, said it was a chance missed for the 49ers.

"We had opportunity to win that and we came up short. Win or lose, today doesn't change how I feel about our team," he told a news conference.

"I'm real proud of the guys, what they did all year, I'm proud of what they did today.

"Kansas City played a good game, they were better than us today and we can deal with that, but we're obviously pretty disappointed."

Jimmy Garoppolo had appeared to be guiding the 49ers to victory and the quarterback finished with 219 yards on 20 of 31 completed passes, with one TD and two interceptions.

Shanahan felt Garoppolo "played all right", instead lamenting the 49ers' inability to convert on third down in the fourth quarter.

"We didn't convert those third downs there in the fourth quarter," he said.

"When you don't convert those third downs and you don't get an explosive run, you end up giving them too many chances."

Kansas City Chiefs head coach Andy Reid is longer the winningest NFL head coach without a Super Bowl title.

Reid's long wait for a championship ring ended thanks to Sunday's 31-20 victory over the San Francisco 49ers in Miami.

It was Reid's 222nd win in the NFL, and it proved to be the biggest.

Reid, who spent his first 14 seasons as a head coach with the Philadelphia Eagles up until 2012, has spent the past seven campaigns in Kansas City.

A career spanning 21 years, Reid's teams had made 15 playoff appearances, winning 10 division titles and reaching seven conference championships.

The Reid-led Eagles reached the Super Bowl in 2005 but fell 24-21 to the New England Patriots in Jacksonville, Florida.

But the popular 61-year-old finally had something to celebrate at the second attempt – Reid's Chiefs overturning a 10-point deficit inside the final seven minutes.

The Eagles even congratulated Reid, tweeting: "Time's yours, Andy".

Kansas City Chiefs star Patrick Mahomes said the team never lost faith after denying the San Francisco 49ers in the Super Bowl.

The Chiefs overturned a 10-point deficit inside the final seven minutes as Kansas City claimed their first title in 50 years with a 31-20 victory in Miami on Sunday.

Mahomes led the way for the Chiefs, crowned Super Bowl MVP thanks to his two touchdowns against the 49ers at Hard Rock Stadium.

The youngest player to be named NFL MVP and win a Super Bowl in their career at 24 years and 138 days, Mahomes – the 2018 MVP – told Fox Sports afterwards: "We never lost faith. That's the biggest thing.

"No one had their head down. We believed in each other, that's what we preached all year long. We had this guy right here [referencing Reid] to get us here.

"We had to jump in. Defense had some big stops for us and we found a way to win in the end.

"Keep firing, keep believing in your eyes and throwing it. It gives me the confidence to do what I do."

It was also a monumental moment for Andy Reid, who finally celebrated his first Super Bowl triumph as a head coach.

Reid earned a championship ring, having first been appointed coach of the Philadelphia Eagles in 1999.

Asked if it was worth the wait, the 61-year-old said: "Absolutely, absolutely. Love this guy right here [Mahomes] and the other guys. This is what it's all about. What a great team and coaches. Appreciated every bit of it."

Reid continued: "I'm good. My heart is racing. I'm getting older. I can't let it race too much."

Patrick Mahomes was named Super Bowl MVP after leading the Kansas City Chiefs past the San Francisco 49ers on Sunday.

Mahomes helped the Chiefs produce a fourth-quarter comeback at Hard Rock Stadium, winning their first Super Bowl title in 50 years with a 31-20 victory.

The quarterback, the 2018 NFL MVP, threw his two touchdown passes in the fourth quarter, while he rushed for a score in the first.

Mahomes finished 26 of 42 for 286 yards, two TDs and two interceptions as the Chiefs won their second Super Bowl title.

The 24-year-old became the youngest player in NFL history to win an MVP and Super Bowl.

Patrick Mahomes led the Kansas City Chiefs to their first Super Bowl title in 50 years as they overturned a 10-point deficit inside the final seven minutes to beat the San Francisco 49ers 31-20.

San Francisco appeared poised to win a sixth Lombardi Trophy, which would have drawn them level with the New England Patriots and Pittsburgh Steelers as the NFL's most successful franchises, when they led 20-10 heading into the closing stages on Sunday.

However, Chiefs quarterback Mahomes – who had been intercepted twice by a swarming 49ers defense – threw late touchdown passes to Travis Kelce and Damien Williams to add to his rushing score in the first quarter.

Jimmy Garoppolo was then unable to respond when the 49ers quarterback got the ball back, Williams adding further gloss with a 38-yard rushing touchdown, meaning the Chiefs claimed their second Super Bowl and veteran Andy Reid finally won his first ring as a head coach.

Mahomes finished with 286 yards passing, and another 44 on the ground, while Williams had 104 rushing yards and Tyreek Hill 105 receiving yards.

It was another crushing Super Bowl loss for Niners head coach Kyle Shanahan, who was the Atlanta Falcons' offensive coordinator when they blew a 28-3 lead in losing to the Patriots three years earlier.

A nervous start at Hard Rock Stadium beset Mahomes and the Chiefs offense, who went three and out on their first offensive series for the third time this postseason.

San Francisco responded with a 10-play, 62-yard series that culminated in a Robbie Gould field goal.

The Chiefs offense would finally get rolling on a near seven-and-a-half-minute possession that featured a fourth-down conversion after Mahomes had fumbled out of bounds on a brutal hit from Jimmie Ward on third down.

Mahomes himself took the ball into the end zone, keeping it on an option play for a one-yard score and the game's first touchdown.

Three plays into San Francisco's next possession and the pendulum appeared to be swinging firmly in the Chiefs' direction when Garoppolo was intercepted by Bashaud Breeland.

The offense could only turn that into three points, though, and San Francisco made it 10-10 when a determined Kyle Juszczyk charged over having collected a short Garoppolo pass.

San Francisco might have gone into the interval ahead too, but a 42-yard George Kittle catch was negated, perplexingly, by a poor offensive pass interference call.

Another Gould field goal restored the Niners' lead at the start of the third quarter and then their defense stepped up, Fred Warner stepping in front of Hill to claim a Mahomes pass the play after the quarterback had recovered his own fumble.

That led to Raheem Mostert punching in from the one as the 49ers' lead was extended to 10 points.

Mahomes continued to be flushed out of the pocket, but he was not rushed on third-and-six early in the fourth quarter when a pass slipped through Hill's grasp and into Tarvarius Moore's hands for his first NFL pick.

It felt like the game was slipping away from Kansas City but Mahomes' 44-yard hook-up with Hill breathed new life into the Chiefs offense and they were back within one score through Kelce's one-yard touchdown catch.

Mahomes had now found his groove and on Kansas City's next possession Williams' quick-thinking saw him reach out and break the plane, a go-ahead score that was confirmed following a booth review.

Garoppolo got the ball back but the quarterback missed Emmanuel Sanders on a third down and was swallowed up on fourth down.

Williams scampered into the end zone again for the icing on the cake before Garoppolo was intercepted for the second time by Kendall Fuller to cap a miserable night for the Niners.

Patrick Mahomes led the Kansas City Chiefs past the San Francisco 49ers and to their second Super Bowl title on Sunday.

Kansas City Chiefs running back LeSean McCoy was inactive for Super Bowl LIV.

The 11th year veteran was a healthy scratch for Andy Reid's team, not making the 53-man gameday roster along with linebacker Darron Lee and cornerback Morris Claiborne.

McCoy, who has the 27th most scrimmage yards of all time in the NFL, joined the Chiefs this offseason but has played just one snap since Week 15.

Tevin Coleman and Dee Ford were, as expected, both active for the San Francisco 49ers despite some initial concerns over their injuries, while wide receiver Dante Pettis was a healthy scratch having not had a target since Week 10.

Running back Jeff Wilson was surprisingly active for the 49ers, though, suggesting Coleman's dislocated shoulder could restrict him at Hard Rock Stadium.

The Super Bowl LIV matchup between the Kansas City Chiefs and San Francisco 49ers is regarded as one of the best of recent years.

Opinions are firmly split on whether the league's most talented quarterback, Chiefs star Patrick Mahomes, or the NFL's most talented team, the 49ers will prevail at Hard Rock Stadium.

Regardless of the outcome, it is anticipated to be a game that will live long in the memory.

Here we look at the aspects of the game where a mouth-watering contest will likely be won and lost.


Patrick Mahomes v the 49ers pass rush

Mahomes is dangerous not just because of the explosive plays he makes look routine, but also because of the way in which he is able to avoid negative plays.

He was sacked only 17 times in the regular season and threw just five interceptions. However, the Niners' ferocious pass rush, which including the playoffs has racked up 57 sacks, will provide the superstar passer with his stiffest challenge of the campaign.

The 49ers' path to victory involves getting to Mahomes and forcing uncharacteristic mistakes, if they fail to do that, it could be a long evening for the best defense in the NFL.

The battle of the elite tight ends

The 49ers' George Kittle has cemented a reputation as the premier player at tight end. However, the Chiefs' Travis Kelce is also among the elite at the position and has the opportunity to state his case as the class of the tight end field on the grandest stage of them all.

Kittle is an outstanding all-around player who makes an impact on almost every play through his remarkable athleticism and pass-catching ability, along with his incredible contributions as a blocker.

Kelce has developed a near-telepathic rapport with Mahomes and is crucial to helping his quarterback dice up zone coverage schemes such as that employed by the 49ers.

Both Kittle and Kelce will be imperative to their respective teams' gameplans and whichever tight end enjoys the better outing could have a decisive impact on an encounter that looks tantalisingly poised.

A heavyweight coaching matchup

Perhaps the most fascinating aspect of Super Bowl LIV is the coaching matchup between Andy Reid and Kyle Shanahan, two of the finest offensive play-callers in the modern game.

The offenses of the Chiefs and the 49ers have each proved near-impossible to stop this season. Kansas City's attack has thrived as the combination of Reid and Mahomes has proved a match made in heaven, the Chiefs possessing unquestionably the most dynamic deep passing attack in the NFL.

Like Reid, 49ers head coach Shanahan is a renowned innovator who excels at exploiting mismatches, with the way he has developed his father Mike's outside-zone running game turning San Francisco's rushing attack into a juggernaut. 

Reid and Shanahan are known for their meticulous preparation and have had two weeks to plan for this contest. The winner of what many expect to be a shootout may be decided by which coach put together the superior gameplan during that fortnight.

San Francisco's surging ground game

That San Francisco running game is likely to be the focus of Chiefs defensive coordinator Steve Spagnuolo, and with good reason.

The Niners totalled an astonishing 471 yards and six touchdowns on the ground across their playoff wins over the Minnesota Vikings and Green Bay Packers, controlling the clock and taking pressure off quarterback Jimmy Garoppolo while ensuring the defense stayed rested.

Should the 49ers succeed in doing the same in the Super Bowl and keep Mahomes off the field, the advantage will tilt firmly in their favour.

The Chiefs' need for speed

Kansas City can produce consistently huge games largely because of the track-star speed the Chiefs have in their receiving corps.

Tyreek Hill may be the fastest player in the NFL and rookie Mecole Hardman cannot be far behind. 

Their pace puts a huge strain on opposing secondaries, but the 49ers – despite not being blessed with significant speed among their defensive backs – have done a superb job of limiting explosive plays.

The Niners gave up just five passing plays of 40 yards or more in the regular season, thanks to a combination of their pass rush and a vastly improved secondary, with All-Pro corner Richard Sherman and safeties Jimmie Ward and Jaquiski Tartt enjoying excellent seasons.

That trio will need to maintain that form to keep the most dangerous offense the Niners defense has faced at bay.

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