Digicel signs on as title sponsor, Sportsmax broadcast partner of revamped Jamaica Premier League

By Sports Desk December 21, 2020
Sportsmax President and CEO Oliver McIntosh signs the agreement as broadcast partner for the Jamaica Premier League while Chris Williams, CEO of Professional Football Jamaica and Nasha-Monique Douglas Chief Marketing Officer of title sponsor Digicel bear witness. Sportsmax President and CEO Oliver McIntosh signs the agreement as broadcast partner for the Jamaica Premier League while Chris Williams, CEO of Professional Football Jamaica and Nasha-Monique Douglas Chief Marketing Officer of title sponsor Digicel bear witness.

Professional Football Jamaica (PFJ) have secured Digicel as the presenting sponsor and SportsMax as the broadcast partner for the next three seasons of the redesigned Jamaica Premier League.

Heralded as a major development in professional football, the competition will now be titled, “The Jamaica Premier League - powered by Digicel”.

As part of the agreement, SportsMax will continue its state-of-the-art production, introducing never before used broadcast technologies in Jamaica, and its broadcast of the Premier League across multiple platforms including free-to-air, SportsMax channels and the SportsMax App.

Shortly after announcing this game-changing development, Chief Marketing Officer for Digicel Jamaica, Nasha-Monique Douglas, commented that the sponsorship is another strong signal of the digital operator’s support for national development through sports.  “The national sport in Jamaica is football, and it has significance in how we manage social development as a nation. Digicel can’t be a part of the country’s future without investing in properties that change people’s lives and football hits every single community across the island,” Douglas said.

As to the primary rationale behind the sponsorship, Douglas believes giving back is essential. “It’s a two-parter; it’s clearly business as sporting content is king at a time when people are glued to their devices, but it’s also about playing a key role in our nation and our youth’s development as Digicel continues to be a part of Jamaica’s tapestry,” she said.

 For SportsMax CEO Olly McIntosh, this is a continuation of their broadcast partnership with the Premier League that dates back to the ­­­­2015/16 season.

 “The Jamaica Premier League represents the upper level of football in CONCACAF and is the foundation for the players that will form the team and that will hopefully go to the World Cup in 2022. For us at SportsMax, the league will sit in a very good broadcast neighbourhood on SportsMax alongside the Spanish La Liga and the UEFA Champions League.  The unrivalled production and broadcast will increase as we showcase the Premier League to viewers globally on cable and digital platforms for the next three seasons.” 

Digicel now joins JMMB, Wisynco, Yummy Bakery, Jamaica Producers, Indies Pharma and Mount Pleasant Academy as sponsors.

 Professional Football Jamaica are awaiting the green light from the government for the 2021 season.

 PFJ Chairman Chris Williams assures all Jamaicans that while negotiations are still underway with a number of other sponsors in the league and club categories, the organizers are fully in sight of their targets. He notes, “Digicel has ensured we will have a Merry Christmas and we look forward to a Happy New Year when we make the final sponsorship announcements in early January.”

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    - Tuttosport says Torino's Italy international forward Andrea Belotti is being courted by Chelsea, Everton, AC Milan and Atletico Madrid.

    - Fiorentina want to hire Gennaro Gattuso from Napoli as their next coach, claims Sky Sport Italia. Gattuso is out of contract at Napoli at the end of the season.

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