CWI, Betway extend betting partnership until 2022

By Sports Desk September 14, 2020

Cricket West Indies (CWI) announced today the extension of their worldwide betting partnership with global sports betting brand, Betway until 2022. 

The Betway Group is a leading provider of innovative, entertaining and exciting entertainment across sports betting, casino, bingo and esports betting. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man and Cape Town, the Betway team comprises over 1,500 people.

The extension will see Betway continue as the Official Betting Partner of CWI, with pitch and broadcast presence at all men’s and women’s International Home Series matches.

The partnership has been broadened so that Betway will also become the Official Betting Partner of the Colonial Medical Insurance Super50 Cup, the marquee 50-over tournament in the West Indies. Betway’s partnership will also mean continued support for CWI’s integrity and player education programmes.

“CWI is delighted to extend our relationship with Betway as one of our major partners whose support makes a real difference for the development of international and regional cricket in the West Indies,” said Dominic Warne, CWI Commercial Director in welcoming the extended partnership with Betway.

“The partnership demonstrates the appeal of West Indies cricket in terms of media visibility and content and we are excited that Betway is bringing additional support to the women’s game and the Super50 Cup too.”

Anthony Werkman, Betway CEO, highlighted the strength of the partnership and outlined why it has been extended.

“Cricket is a hugely popular sport and this deal has been the cornerstone of our entry into the game. We are extremely happy to be extending this deal which will bring us to many more fans throughout the world in conjunction with one of the most prestigious international teams,” he said.

Betway’s initial partnership with CWI started with the International Homes Series between West Indies and Sri Lanka in June 2018 and ran through to the International Homes Series against Ireland in January 2020.

  The extended partnership will include all men’s and women’s international home matches in the ICC Future Tours Programme until the end of 2022 as well as the next three editions of the Colonial Medical Insurance Super50 Cup.

 

 

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