Windies ink new US$3.9m kit deal with Castore

By Sports Desk December 26, 2019

Cricket West Indies (CWI) is set to welcome a new kit sponsor, Castore Sportswear, onboard for the new year after agreeing to a three-year deal reportedly worth £3m (US$3,903,300).

The new sponsorship deal will come as good news for the Caribbean cricket team, which has struggled in that particular area for the past several years as they are set to name a third sponsor in two years. 

The team’s most recent deals included a three-year contract with Australian sportswear brand BLK, signed in 2017, and a two-year agreement with Caribbean hotel chain Sandals in 2018.

For the English-based apparel franchise, who are relative newcomers to the sportswear market, the deal represents a significant escalation as the Windies will become the company's first major sports team deal.  Castore previously signed British tennis star Andy Murray in March.  The partnership with the West Indies is expected to commence in June when the team tours England before heading to Australia to defend the T20 World Cup title.  Castore chief executive Tom Beahon framed the partnership as an arrangement that should mutually benefit entities in similar positions.

“We see an opportunity to partner with like-minded teams who like us are aspirational, but see themselves as challenging,” Beahon told the Financial Times.

“Realistically, we’re not going to sponsor Real Madrid in the next two or three years but in the level below those trophy assets, there are teams and countries who are looking for a partner who will invest in them more than maybe the big guys will do.” 

Related items

  • Windies U-19 success due to youth investment claims CWI boss Skerritt Windies U-19 success due to youth investment claims CWI boss Skerritt

    Cricket West Indies president Ricky Skerritt has insisted the strong showing of the U-19 team at the ongoing ICC U-19 World Cup is due to a policy of deliberate investment in youth cricket.

    The U-19 Windies, who won the title in 2016, are off to a strong start at the current edition of the tournament after notching wins over Australia, England, and Nigeria.  The team’s latest win, a dominant 246 runs win over their African opponents, ensured that the Windies were top of group B.

    According to the CWI president, the team’s strong showing, which has taken many by surprise, is no accident.

    “This administration promised that we would invest more seriously and in a more focussed and strategic way on our youth cricket and this Under-19 team is an example of what we set about to do immediately – to give them the best possible preparation going into this World Cup,” Skerritt said recently.

    “They have achieved already way beyond the expectations of most people.  They beat Australia, they beat England. We are going to hope and pray that they continue on the path of improvement and performing at their best and whatever the end result of this World Cup is for them they would have made the Caribbean people extremely proud.”

  • Melius scores 65, Patrick 68, as West Indies U19 steamroll Nigeria to win Group B Melius scores 65, Patrick 68, as West Indies U19 steamroll Nigeria to win Group B

    West Indies U19 advanced to the quarterfinals of the ICC U19 World Cup on Thursday after they steamrolled debutants Nigeria by 246 runs at Kimberley in South Africa.

  • Windies to tackle Sri Lanka in first away series Windies to tackle Sri Lanka in first away series

    The West Indies commence their first away series of 2020 with three One-day and two Twenty20 internationals in Sri Lanka from February 22 to March 6.

    The one-day matches will be the final bilateral series West Indies will play before the Caribbean side and all the top thirteen teams participate in newly formed ICC ODI league that runs from May 2020 - March 31, 2022.

    In this new limited-overs cycle, under the 2019 - 2023 Future Tours Programme (FTP) established by the ICC to bring greater context to international cricket fixtures, the seven highest-ranked teams apart from India, who gained automatically entry as tournament hosts, will qualify for the 2023 World Cup.Following the 3- 0 ODI series clean sweeps against Afghanistan and Ireland, the West Indies currently sit in 9th position with 80 points with Sri Lanka in 8th place on 81 points.

    A series win for West Indies will move them into 8th position ahead of Sri Lanka in the official ICC ODI Team Rankings, ahead of the first ODI league matches at home in July against current number three ODI ranked team, New Zealand.

    The T20Is provide West Indies the opportunity to win their first T20I rubber since the 2-1 series victory over Bangladesh in December 2018 as they continue to build momentum ahead of the T20 World Cup in Australia in October 2020, a country where the team won their first T20 World Cup title in 2012.

    Director of Cricket Jimmy Adams said the series was important as the team sought to continue steady preparations for the World Cup.

    “The Sri Lanka series allows us to continue the process of building towards this year’s T20 World Cup in Australia as well as the longer term goal of automatic qualification for the next ICC Cricket World Cup in 2023. Playing in unfamiliar conditions should be a good test for both of our squads.”

     

© 2020 SportsMaxTV All Rights Reserved.