CPL

2018 Hero CPL pumps US$25m into TT economy

By January 25, 2019

The Caribbean Premier League created a total economic impact of more than US$25 million in 2018, the CPL said in a statement on Friday.

This figure has been calculated using organiser spend, visitor spend and media value and was collated for Hero CPL by world-renowned researchers, SMG Insight. This figure has been calculated using organiser spend, visitor spend and media value and was collated for Hero CPL by world-renowned researchers, SMG Insight.

“Trinidad & Tobago has always been very good to us as a tournament, with local support being absolutely fantastic,” said CPL CEO Damien O’Donohoe.

“It means a lot to us that we are able to deliver tangible economic benefits to the country. The finals for the 2018 tournament were fantastic and we can’t wait to be back in Trinidad & Tobago in 2019 to get the party started again.”

In addition to the economic impact of US$25,689,199, the Hero CPL employed 254 staff in Trinidad & Tobago and filled 8,573 hotel rooms during the 2018 event.

The value of media exposure and mentions of Trinidad & Tobago from this coverage was US$5,490,704, more than double that achieved in 2017.

The Hero CPL spent US$4,069,867 in Trinidad & Tobago during the 2018 event with the tournament hosting seven matches in the country, a significant investment that shows the commitment to staging cricket at both Queen’s Park Oval and the Brian Lara Cricket Academy.

The Trinbago Knight Riders are the reigning CPL champions.

Leighton Levy

Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.

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