SportsMax and Olympic Channel launch partnership in Caribbean

By Sports Desk March 12, 2019

The Olympic Channel and SportsMax today announced a new partnership featuring both linear and digital programming across 22 Caribbean territories in support of their objective to engage new audiences and younger generations with the Olympic Movement all year round. 

Beginning on March 12, SportsMax will broadcast over 700 hours of Olympic-related content under the “Olympic Channel” brand on its channels as well as the SportsMax and Digicel apps and websites including embedded video.

Programming will feature year-round coverage including Olympic Channel original programming and live sporting events as well as additional Olympic-related content that highlights locally relevant stories created by both parties.

“We are excited to partner with SportsMax to further grow the Olympic Channel brand within the Caribbean,” said Mark Parkman, General Manager of the IOC’s global Olympic Channel. “Our collaboration will provide viewers with even more options to discover, engage and share in the power of sport and the excitement of the Olympic Games all year round as we look ahead toward Tokyo 2020.”

Olly McIntosh, CEO of IMC and SportsMax, said “as the official Caribbean broadcast partners of the Tokyo 2020 Olympic Games, SportsMax and Digicel are excited to bring our viewers closer to the Olympic movement and athletes as we build up to next year. This partnership with the Olympic Channel enables us to reach everyone, whether they’re at home or on-the-go through the SportsMax or Digicel apps for all Android or Apple users on any network.”

The agreement is complementary to the International Media Content Ltd., subsidiary of Digicel Group and parent company of SportsMax, media rights agreement with the International Olympic Committee (IOC) for the Olympic Games and Youth Olympic Games through 2020.

Territories reached through the new partnership include Anguilla, Antigua & Barbuda, Commonwealth of the Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands, Dominica, Grenada, Guadeloupe, Cooperative Republic of Guyana, Haiti, Jamaica, Martinique, Montserrat, St Kitts & Nevis, St Lucia, St Vincent and the Grenadines, Suriname, Trinidad & Tobago and Turks and Caicos.

The new strategic distribution partnership with SportsMax complements the Olympic Channel digital platform expanding the Olympic Channel’s global linear presence to 158 countries and territories.

Through collaborations with the IOC’s rights-holding broadcast partners and National Olympic Committees, the Olympic Channel is continuing to develop localised versions leading to more personalised experiences for Olympic fans around the world.

Related items

  • Bolt throws cold water on NFL star’s Olympic ‘dreams’ Bolt throws cold water on NFL star’s Olympic ‘dreams’

    Former sprinter and Jamaica’s most decorated male sprinter of all time, Usain Bolt, has added his take on whether Kansas City Chiefs’ Super Bowl-winning wide receiver, Tyreek Hill, can make the U.S. Olympic team as a sprinter.

  • Tokyo 2020 chiefs vow Olympics will go ahead, attempting to calm coronavirus fears Tokyo 2020 chiefs vow Olympics will go ahead, attempting to calm coronavirus fears

    Tokyo Olympics organisers have promised a "calm" response to the coronavirus epidemic and remain confident the Games will go ahead as planned.

    Over 1,350 deaths have occurred in China, and a major spike in recorded cases on Wednesday has caused fresh concern over the spread of the virus.

    A Japanese cruise ship, the Diamond Princess, has been quarantined because of the large number of confirmed cases on board, with over 200 passengers reported to be infected.

    Tokyo 2020 president Yoshiro Mori said: "Regarding the coronavirus which started in Hubei province in China, there were irresponsible rumours. I would like to clearly reiterate that cancellation or postponement of the Tokyo Games are not being considered."

    Mori added: "The [Japanese] government has also set up a task force for new coronavirus infectious diseases at the prime minister's office and they are implementing measures such as border control. The organising committee will deal [with the coronavirus] calmly in co-operation with the government."

    International Olympic Committee co-ordination commission chairman John Coates said at the same event in Tokyo: "We have unexpected issues to deal with, for example the coronavirus outbreak is one event."

    He said the objective ahead of the Olympics and Paralympics was "to ensure that all of the athletes and all of the people who come to Japan for the Games are not going to be affected and that all the necessary precautions are being taken".

    Saburo Kawabuchi, who is mayor of the Olympic Village, attempted to calm fears surrounding the spread of the coronavirus and its possible impact on the Games.

    He said: "As far as we know from various sources, we have heard that the virus is not stronger than influenza. Because the virus is weak against moisture and heat, Japan has the best season to kill the rainy season virus."

    A number of major sporting events in China have been cancelled or postponed because of the coronavirus, including the Formula One Chinese Grand Prix and the athletics World Indoor Championships.

    On Thursday, World Rugby announced it had rescheduled the Hong Kong and Singapore legs of the World Rugby Sevens Series because of the outbreak.

    Both had been due to take place in April but World Rugby said the Singapore event would now take place on October 10-11, and the Hong Kong tournament would be played on October 16-18.

    "The health and safety of our players, fans and everyone working on the event is always our highest priority," World Rugby said in a statement.

    "This prudent decision has been taken in order to help protect the global rugby community and the wider public and was taken based on the World Health Organization and relevant public authority travel and health guidelines."

  • World Champion long jumper makes run at sprinting career World Champion long jumper makes run at sprinting career

    Jamaica’s Tajay Gayle, after winning the long jump at last year’s IAAF World Championships of Athletics, is now making a serious push at earning a spot at the Olympic Games in Tokyo, Japan as a sprinter.

    Gayle showed he was not joking when he said he might try the sprints when he turned up at the Milo Western Relays last week but could only manage a fifth-place finish in a race won by former World Record holder over 100 metres, Asafa Powell.

    The placing and the time, 6.87 seconds, is not a deterrent to Gayle, as he went into the race without any significant expectations.

     “The time doesn’t really matter, I would have been satisfied with anything, even 7.0. I’m just here to get competition and experience in sprinting,” said Gayle in an interview with Jamaican Newspaper, The Gleaner.

    According to Gayle, the idea that he could be making the Olympic team as both sprinter and long jumper is something that is the brainchild of his coach Paul Francis.

    Francis is playing the situation by ear, saying sprinting is a part of jumping, so the process of racing would always have been included in his traditional training.

    But he isn’t ruling out the possibility though.

    “I can’t predict the future, we’re just trying our best to prepare him. And what will happen will happen at the Trials,” said Francis, coach at MVP Track Club and brother of the famous Stephen Francis.

    Gayle though is already finding it difficult to straddle the two events, saying he hasn’t been able to work on certain technical issues like his start because he has had to focus on his jumping.

    “Within technical sessions, I’m doing jumps while others are sprinting, so I don’t get the chance to work on it a lot,” he said.

    Despite that, the World Champion believes his coach knows what he is capable of, even better than he does.

    "If my coach says I can do it, I guess I can," he said.

© 2020 SportsMaxTV All Rights Reserved.