Top fashion brand Louis Vuitton under fire for Jamaica flag mix-up

By Sports Desk February 25, 2021

Top fashion designer Louis Vuitton has come under fire for a recently released 'Jamaica-inspired' line of clothing, which seems to have mixed up the colours of the country’s national flag.

The description for the pricey high-end fashion products, which include a $US1,366 sweater and jumper, initially described one item as a ‘Jamaican striped sweatshirt.’ Additionally, the other description read 'Jumper with a striped design inspired by the national flag of the Caribbean island.’ 

The only was problem was that instead of the island’s flag colours of black, green and gold, the design featured green, yellow, and red which are typically associated with the African country Ethiopia.  The aforementioned colours do, however, feature prominently in an aspect of the country’s culture as those are the colours of the flag of the Rastafari movement.  The religious movement, founded in Jamaica in the 1930s, adopted a version of the Ethiopian flag used by Emperor Haile Selassie during his reign.

The mistake was quickly seized upon and ridiculed by some with Cedella Marley, herself a fashion designer and daughter of late great Reggae king Bob Marley, pointing out the fashion designer’s mistake via an Instagram post. 

 "Bob says that's the Ethiopian flag @LouisVuitton,” she posted, along with a photograph of the late singer.

 Some also criticised the company for cultural appropriation and exploiting the island's brand.  Following the wave of criticism, the item was removed from the company’s website, with an apology and explanation later appearing in the UK Guardian newspaper.

  “We are deeply sorry for the error made in the description of our website and we have corrected it. The sweater belongs to the spring-summer 2021 season of the men's collection, which is armed with the colors green, yellow and red, the colors of the Ethiopian flag, in honor of African independence, including the tribute to the culture of Ghana, where our designer Virgil Abloh comes from.”

 

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