CASCO changes name to Centro Caribe Sports

By Sports Desk September 21, 2020

The Central American and Caribbean Sports Organization (CACSO) approved, in the Extraordinary General Assembly, to change its name to CENTRO CARIBE SPORTS and to launch a new logo, within a strategy of renewal of the entity.
 
The president of the organization, Luis Mejía Oviedo (DOM), proclaimed to all member countries that "a new stage for Central American and Caribbean sports has begun."
 
The modification of CACSOS' identity to CENTRO CARIBE SPORTS eliminated the organization from having two names, one in English and the other in Spanish, and changed to a name that is understandable in any language.
 
It also brings with it a multicoloured logo, which maintains the colours of all the flags of the countries and associated members that make up the body, based on the same theme as the Olympic rings, representing the integration of all in CENTRO CARIBE SPORTS.
 
The presentation of the new identity of the organization was made by Felipe Vicini (DOM) and Manuel Luna (DOM), president and member of the Marketing and Communications Commission of CENTRO CARIBE SPORTS, respectively.
 
“Since I decided to assume the presidency of this organization I have continued to assure everyone that my number one objective was the integration and union of all the members and the renewal of our organization towards a modern and avant-garde entity; today you are making history by approving this brand change to be able to re-launch Centro Caribe Sports ”, Mejia said after the initiative was approved.
 
The identity change was approved this Saturday, September 19, with the 37 countries and associate members present, during the Extraordinary General Assembly, through the ZOOM platform.
 
With the approval of this change, the Marketing and Communications Commission informed that it will begin to deploy the marketing strategy to bring Centro Caribe Sports closer to member countries, athletes and business brands in the region.

Related items

  • JOA’s Ryan Foster appointed to technical commission of Centro Caribe Sports JOA’s Ryan Foster appointed to technical commission of Centro Caribe Sports

    Ryan Foster, Secretary General and CEO of the Jamaica Olympic Association (JOA) has been appointed to the Technical Commission of Centro Caribe Sports, the recently rebranded Central American and Caribbean Sport Organization, which owns the oldest multi-sport global championships, the Central American and Caribbean (CAC) Games.

    Foster takes his seat at the table among regional experts from English, Spanish and French-speaking countries that form the membership of the sport organization and will, along with colleague commission members, script the technical agenda for over 35 sports of the Games.

    "Jamaica has a seat on an important Commission, which really is the competition engine of the Games and our team, led by President Luis Meija Oviedo, will ensure that service above self and regional commitment guarantee the CAC vehicle firing on all cylinders and going the extra mile," said Foster in reacting to his appointment.

    “The Technical Commission provides oversight management of all technical matters of the Games and this Foster said "is itself a mandate to ensure that the technical rules and protocols of the Games promote fairness and integrity in inspiring confidence in the athletes, officials and other stakeholders".

    Jamaica has a distinguished history at the CAC Games and the last edition in 2018 in Barranquilla, Colombia, was the most successful Games on all counts - the largest athlete contingency, the most medals achieved and the most disciplines participating.

    Foster has transitioned his technical expertise to the regional level. A member of the Finance Commission of the Pan American Sport Organization (PASO), Foster is a committed regionalist and brings to the leading sport entities over 15 years of advocacy for greater and more strategic resource management of sport for the region.

    However, the JOA Secretary General, from a national perspective, promises that "Jamaica's experience at the next CAC Games will be very hi-tech in performance and management”.

    President of the JOA, Christopher Samuda, was brief but pointed in his reaction to Foster's appointment.

    "An athlete's best choice, an official and administrator's preferred choice and the region's sport benefactor. Well deserved," said Samuda.

     

© 2020 SportsMaxTV All Rights Reserved.