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• Red Stripe launches “Guh Fi Gold & Glory” campaign with Usain Bolt

  As the excitement surrounding the Paris Olympics surges within the hearts and minds of Jamaicans across the globe, beer giant Red Stripe launched its “Guh Fi Gold and Glory” Olympics campaign, with track & field legend Usain Bolt to serve as its brand ambassador.

  Through this campaign, Red Stripe will send 10 lucky Jamaicans to Paris, France to cheer on the country’s athletes. From community engagements, countless giveaways, to a partnership with the incomparable Bolt, Red Stripe is set to amplify national pride before, during and after local athletes dominate on the main stage at this summer’s global multi-event showpiece.

  Details of the campaign were revealed during the launch announcement at the Half Way Tree Transport Centre on Wednesday.

  Red Stripe’s Head of Commerce, Sean Wallace said the campaign represents a significant, long-term investment.

  “The Olympic games allow our Jamaican athletes to showcase their envied talents, as well as, as it allows our people to come together within communities, homes, town squares to chat and cheer. It's really an occasion where national pride unfailingly soars and so, our brand undoubtedly wanted to be a part of that excitement in a much larger way this time around.

  “So of course, we decided to do it big. We’re proud to not only offer extensive giveaway opportunities, meaningful and authentic community events, but announce our recent partnership with the legend himself, Usain Bolt,” Wallace said.

  

  Forming part of a larger $80 Million investment with the Jamaica Olympics Association (JOA), the “Guh Fi Gold & Glory” campaign further symbolises Red Stripe’s commitment to celebrating sportsmanship, unity and the spirit of competition that is part of the country’s DNA.

  For Bolt, an eight-time Olympic gold medallists and the world’s fastest man over 100m and 200m, his iconic brand with the world’s iconic beer, represents the perfect fit.

  “Red Stripe is synonymous with Jamaica, and I always want to represent the best of Jamaica. Becoming an ambassador for Red Stripe is a celebration of greatness and I’m very excited about the partnership. I’m even more excited for Jamaicans to enjoy all the fun and excitement that Red Stripe has coming their way. So, it is something that I am excited about. We have a lot of work to do, and I am looking forward to it,” Bolt shared.

  From May 1 to June 28, Red Stripe will be rolling out a series of promotional events in support of the upcoming Olympic Games, with 10 consumers set to secure unique opportunity to enjoy the Games live.

  

  Additionally, the beer brand will host viewing experiences whenever local athletes are set to compete. Red Stripe also announced that each week, five individuals will receive cash prizes of J$50,000, while 10 winners will be selected to receive 65-inch smart TVs, and one lucky recipient will enjoy an Olympic-style living room upgrade. 

  “As we support our athletes with training, development, and equipment, we are equally committed to giving back to our communities. We recently showcased the immense talent of our nation's artists by commissioning a special limited-edition label that will soon be available in the market,” Wallace said.

  “Over the next few weeks, we aim to forge meaningful connections that reflect our values and capture the excitement of the Olympics. Our commitment has always been, and will continue to be, focused on celebrating what is uniquely Jamaican and honouring the talent and accomplishments of our people,” he ended. 

• Hayes concedes title race is over as Chelsea suffer dramatic Liverpool defeat

  It has been a difficult week for Chelsea and their boss Emma Hayes.

  After seeing their Champions League dreams dashed by holders Barcelona on Saturday, they had no margin for error when they travelled to Liverpool in the Women's Super League on Wednesday.

  Six points behind Manchester City with two games in hand but an inferior goal difference, the Blues needed three points to stop Hayes' final season in charge from totalling unravelling.  

  But there was to be no respite for the Blues, who were at one point tipped for a quadruple but have been stuck in a downward spiral since losing Sam Kerr to an anterior cruciate ligament injury during the winter break.

  Matt Beard's Liverpool put on a tremendous display to win 4-3, with Gemma Bonner scoring a stoppage-time equaliser to leave Hayes certain the title is out of reach.

  "I think the title is done," she said after Wednesday's game. 

  "Of course mathematically it's not, but I think the title is done. Our job between now and the end of the season is to keep pushing until the end, but I think it will be very difficult.

  "This team has done a tremendous job in my time here to push for titles. 

  "I don’t know if we have ever conceded four goals in a half before. Three from set pieces is just unforgivable. But I'm going to credit Liverpool."

  Chelsea now need an almighty collapse from City, who may only require three points from their remaining two matches to seal the title, if their goal difference advantage holds firm.

  Hayes believes fighting on multiple fronts has not helped her team, adding: "We looked exhausted but I don't want to make excuses. 

  "I want to remind our fans how much success we have brought over the years. It's just not to be this year."

  Next up, Chelsea face relegated Bristol City in their final home game before Hayes departs to take the United States job, with City taking on Arsenal in Sunday's headline fixture. 

• Sancho outshines Mbappe as Dortmund seize initiative against PSG

  Manchester United loanee Jadon Sancho issued a reminder of his star quality as Borussia Dortmund beat Paris Saint-Germain 1-0 in the first leg of their Champions League semi-final tie on Wednesday.

  Niclas Fullkrug scored the winner after 36 minutes, taking in Nico Schlotterbeck's floated pass before driving a low shot beyond PSG goalkeeper Gianluigi Donnarumma.

  Fullkrug has now been involved in six Champions League goals this season (three goals, three assists), the joint-most by a German player in their debut campaign in the competition, alongside BVB team-mate Marco Reus in 2012-13 (four goals, two assists).

  The star of the show, however, was undoubtedly Sancho.

  He tormented Nuno Mendes throughout a lively performance, creating three chances for his team-mates – a game-high tally alongside Julian Brandt, Kylian Mbappe and Achraf Hakimi.

  Sancho had completed seven dribbles by the halfway point, more than he managed in any full game for the Red Devils.

  By full-time, that number had crept up to 12, the most by any player in a Champions League semi-final since Lionel Messi completed 16 for Barcelona against United in April 2008, and the most on record by an Englishman at any stage of the competition (since 2003-04).

  Sancho even outshone Mbappe, who struck the far post with a curling effort early in the second half but was limited to just three shots totalling 0.17 expected goals (xG). 

  PSG did have their chances, though, with their total of 14 shots their most without scoring in any Champions League game since the second leg of their 2020-21 semi-final against Manchester City (also 14), when they were beaten 2-0 and eliminated from the competition. 

  Dortmund are now unbeaten in 11 straight Champions League home games, winning seven and drawing four. 

  It's their longest ever such streak at Signal Iduna Park, and they have also won four straight knockout games on their own turf for the first time in their Champions League history.

  While Dortmund have a valuable lead to protect in Paris next Tuesday, Edin Terzic will be expecting a strong reaction from PSG.

  The Ligue 1 champions have progressed from two of their last four Champions League knockout ties when losing the first leg, with the first of those successes coming against Dortmund in the last 16 in 2019-20 (1-2 away, 2-0 at home).