The hero’s welcome to St. Lucia for Olympic 100m champion Julien Alfred has continued on Thursday with more great gestures honouring the 23-year-old’s historic achievements on the track in 2024.

Alfred, who became her country’s first Olympic medallist when she sped to gold in Paris in August, has now been named as the official ambassador for St. Lucia’s tourism.

As tourism ambassador, she will participate in promotional events for St. Lucia in key markets globally, alongside conducting media engagements and advertising initiatives to promote the island and its marketing campaigns.

She will also engage in social media campaigns to highlight tourism in St. Lucia. A key feature of this collaboration is the co-branding of the prominent St. Lucia logo on Alfred's competition and warm-up kits.

This partnership is expected to enhance the island's visibility and establish Alfred as a contemporary global ambassador for St. Lucia.

In addition to this, a mural of the 2023 Bowerman Award winner was also unveiled at her alma mater, Ciceron Primary School.

PUMA, who sponsors Alfred, has also pledged to provide footwear for all students of the school by 2025.

This all comes a day after the Government of St. Lucia announced September 27 as ‘Julien Alfred Day.’

Alfred returned to St. Lucia on Tuesday for the first time since her history-making performances in Paris.

In addition to the 100m gold, Alfred also took silver behind American Gabby Thomas in the 200m.

This came after earlier in the season when Alfred took home 60m gold at the World Indoor Championships in Glasgow in March.

Alfred’s celebrations are set to continue until October 2.