Dominica’s trailblazing Olympic and World Indoor triple jump champion, Thea Lafond-Gadson, has been appointed as the Dominican Destination Brand Ambassador and Brand Ambassador for the National Bank of Dominica (NBD). These dual honours celebrate Lafond-Gadson’s historic achievements and her ongoing commitment to inspiring her fellow Dominicans.
The government of Dominica announced Lafond-Gadson as the Dominican Destination Brand Ambassador, recognizing her as a symbol of excellence and an icon of national pride. Her remarkable accomplishments on the global stage—including Dominica’s first-ever global athletics title at the 2024 World Indoor Championships in Glasgow, where she leapt to a personal best of 15.02m, and her historic gold medal at the Paris Olympic Games with another 15.02m jump—have positioned her as a perfect representative for the island, known as the Nature Island of the Caribbean.
Thea’s appointment as a Destination Brand Ambassador aligns with Dominica’s vision of becoming a world-class sustainable tourism destination, showcasing the island’s beauty and resilience. “Dominica is golden, and with Thea leading the way, we are amplifying Dominica’s global reach—celebrating our unique offerings and inspiring the world to visit and discover why we are the Nature Island of the Caribbean,” read a statement from the government.
In her role, Lafond-Gadson will share Dominica’s story with the world, promoting its unmatched natural beauty, rich culture, and warm hospitality.
On January 23, 2025, the National Bank of Dominica (NBD) officially announced Lafond-Gadson as its new Brand Ambassador during a signing ceremony. This partnership highlights Lafond-Gadson’s embodiment of excellence, determination, and success—qualities that align with NBD’s mission to empower Dominicans.
As NBD’s Brand Ambassador, Lafond-Gadson will focus on engaging with young people, promoting community initiatives, and advancing financial literacy across Dominica. She aims to inspire others to strive for personal and professional aspirations while contributing to the nation’s growth.
Thea Lafond-Gadson’s historic accomplishments and her dedication to her homeland have made her a beacon of inspiration for Dominicans. Her dual roles as a Destination Brand Ambassador and NBD Brand Ambassador solidify her legacy as a national icon and a driving force for positive change in her community.
With her remarkable achievements and continued commitment to empowering others, Lafond-Gadson is poised to elevate Dominica’s global profile while inspiring the next generation to reach for greatness.